5 Good Reasons to Use A Broker
HOW BUSINESS BROKERS ADD VALUE TO THE SALE PROCESS
If business owner wants to maximize the price, they will receive they should trust the process to an experienced specialist business broker and focus on what they do best – running the business.
There are 5 good reasons to use a broker:
CONFIDENTIALITY
Many business owners are concerned that their suppliers, customers and staff are not aware that the business is on the market until an unconditional sale has been arranged. The business broker can obtain confidentially undertakings, qualify the potential purchaser and eliminate ‘tyre-kickers’ before identifying the business.
MARKETING
The more genuine potential business buyers that the opportunity can be exposed to then the more chance of attracting the premium buyer. Our company has a multi-pronged marketing strategy using print advertising, major internet sites and powerful direct mail programs. Business Brokers have a huge database of potential investors who have signed confidentiality deeds and understand the sales process.
VALUATION
Pricing the business right is so important. Research shows that the ‘overpriced’ business often becomes ‘shop-soiled’ and sell for less when subsequently reduced than it could have. Experienced business brokers have access to extensive market data and do not rely solely on academic calculations. They also have the business ‘savvy’ to recognize the value in the intangibles and the benefits that will appeal to a buyer.
The business broker can suggest a price range that will allow for the premium buyer and be credible and defensible.
EXPERIENCE
The specialist business broker will have a strong team working to achieve the business owner’s goals and objections, extensive networks with professional advisers and proven negotiating skills.
YOU ARE FREE
You can stick to what you do best and keep the business running smoothly – while the business broker looks after the rest. A broker will deal with;
- Preparing the business for sale
- Qualifying buyers’
- Putting confidentiality provisions in place
- Planning the sale with your advisors
- Finding the most suitable and capable purchaser
- Negotiating the deal
- Making this flow smoothly and simply
