Answer a few quick questions and get an indicative price range based on how businesses like yours are valued in today’s market.
No spreadsheets and no jargon. If you know roughly what the business turned over and earned last year, you have everything you need.
Choose your industry, location and how long you've been trading. The calculator selects the method buyers use for that industry.
Enter revenue and profit from your last full financial year, then answer a few questions about how the business runs.
Your indicative price range appears straight away, along with the factors that moved it. We email you a copy to keep.
Buyers don’t value a café the same way they value an accounting practice. The calculator applies the method that’s standard for your industry, and you can switch it if another fits better.
Owner-operated businesses
Net profit before tax, with one working owner’s wage and any personal or one-off costs added back. This shows a buyer what the business earns for someone running it, which is then multiplied by a figure reflecting risk and demand in your industry.
Typically used forCafés, restaurants, retail, trades and personal services
Larger and managed businesses
Earnings before interest, tax, depreciation and amortisation, after paying a market wage to every working owner. It shows the return the business makes as an investment, separate from the people who own it.
Typically used forManufacturing, wholesale, medical and dental practices, childcare and service stations
Recurring fee businesses
Annual recurring revenue such as fees or commissions. Where income comes from a loyal client base, buyers focus on how much of it will stay after the sale rather than on profit alone.
Typically used forAccounting practices, financial planning, insurance broking and rent rolls
What about stock? In industries such as retail, hospitality and service stations, businesses usually sell plus stock at value (SAV). The calculator shows stock on top of your range so you can see the full picture. In other industries, equipment and fit-out are normally included in the price.
Two businesses with the same profit can sell for very different prices. These are the factors the calculator weighs, and the ones a buyer will ask about first.
Most of them can be improved in the 12 to 24 months before a sale.
Buyers pay more for steady or growing earnings. A declining trend pulls the multiple down, even if this year's profit looks healthy.
Several years remaining, including options, gives a buyer confidence the business can stay where its customers already find it.
Trained staff and documented processes make the handover smoother and protect revenue through the change of ownership.
A business that runs without you day to day is easier to buy, easier to finance and worth more to the next owner.
A longer track record means less risk for a buyer and their lender. Businesses under two years old are harder to price with confidence.
Metro businesses usually draw a deeper pool of buyers than regional or remote ones, which supports a stronger price.
The calculator gives you a fast reality check. When you’re ready to make decisions, a Benchmark broker can tell you what your business is likely to sell for, and why.
Confidential and no obligation. Or call 1300 366 521
Not sure which you need? See the difference between a business appraisal and a valuation
How the estimate works, what it can and can’t tell you, and what happens to your details.
It gives an indicative range based on the figures you enter and typical multiples for your industry. It can’t see your accounts, assets, customer base or local buyer demand, so the price your business actually sells for may sit above or below the range. For a figure you can act on, speak with a Benchmark broker.
Your annual revenue and a profit figure from your last full financial year. Depending on your industry, the calculator asks for adjusted net profit or EBITDA, and explains each one as you go. A close estimate is fine.
It’s your net profit before tax with one working owner’s wage added back, along with any personal or one-off costs run through the business. Buyers use it because it shows what the business earns for the person running it.
In industries that usually sell plus stock at value (SAV), such as retail and hospitality, stock is shown on top of your range rather than inside it. You can enter an approximate stock figure at cost to see it in your results. In other industries, equipment and fit-out are normally included in the price.
Your results are emailed to you straight away. A Benchmark broker may also get in touch to talk them through, confidentially. There’s no obligation to go any further, and your details are handled in line with our privacy policy.
No. The calculator gives an indicative estimate only. It isn’t a formal appraisal or valuation and shouldn’t be relied on for sale, lending, legal or tax purposes. For those, speak with a broker or a qualified valuer.
An appraisal is a broker’s view of what your business is likely to sell for in today’s market, based on buyer demand and comparable sales. A formal valuation is a detailed independent report, usually needed for legal, tax, lending or family law matters. Read the full comparison.
Talk to a specialist broker about what your business could sell for and the best time to go to market. Confidential and no obligation.
