Sell your business with
Service station brokers
Fuel & convenience is a specialist market. Our dedicated brokers know how buyers value wetstock, shop margins, leases and freehold, so you exit on your terms for maximum sale price.
The specialist choice for selling your service station
Selling a fuel and convenience business is a specialist transaction, and getting it wrong costs you money and momentum. Here’s why service station owners choose Benchmark as their fuel & convenience sales broker.
An established buyer network
We maintain an active, pre-qualified network of buyers looking specifically for service stations, from owner-operators to multi-site groups, so your site reaches genuine, ready-to-move buyers from day one rather than just being listed and hoped for.
60+ years of combined specialist experience
Our fuel & convenience brokers haven't just sold service stations, they've worked the industry itself. That first-hand knowledge of wetstock, supply agreements and compliance means sharper appraisals, smarter positioning and negotiations that protect your outcome.
Hundreds of satisfied owners
We've helped hundreds of service station owners sell with confidence, from independent single-site operators to multi-site portfolios, with the outcomes and testimonials to back it up.
National reach, local knowledge
Eight offices across Australia mean we understand local markets while still drawing on a national pool of buyers, so your site gets maximum exposure to the right audience.
Confidential process
Your sale is managed discreetly from first enquiry to settlement. Your staff, fuel supplier and customers hear about it only when you choose to tell them, never before.
Valuations built to maximise your price
We benchmark your site against real comparable sales, not rules of thumb, so you go to market with a credible, defensible price that reflects what your fuel and convenience business is actually worth.
End-to-end service station sale management
We offer an extensive end-to-end service for service station owners looking to sell. We handle the complexity, from fuel supply agreements and wetstock to compliance and buyer vetting, so you can keep running your site until the deal is done. Follow the seven stages below.
Preparation for sale
Detailed analysis of all financials and operational metrics. Before a single buyer hears your site is for sale, we build the evidence base a sale price has to stand on, and flag anything worth fixing while there is still time to fix it.
- Normalised earnings and add-back analysis across three years
- Fuel volumes, cents-per-litre margin and shop sales mix reviewed
- Freehold or leasehold position, tanks, pumps and fit-out confirmed
- Fuel supply agreement terms and environmental compliance checked early
Documentation
Preparation of detailed Appraisal Memoranda and extensive Business Information Memoranda (BIM). Buyers of fuel and convenience sites ask the same hard questions every time. We answer them in writing, up front, so your site reads as a well-run business rather than a set of unknowns.
- Appraisal Memorandum setting out value and the reasoning behind it
- Comprehensive Business Information Memorandum for qualified buyers
- Fuel volume, margin, shop and wage summaries presented buyer-ready
- Anonymised marketing material that never identifies your site
Appraisal
Formal appraisals and market assessments. We benchmark your site against real comparable service station sales rather than a rule-of-thumb multiple, so you go to market with a defensible price and know exactly where you can and cannot move.
- Market appraisal benchmarked to recent comparable service station sales
- Sensitivity on the levers that move your multiple: volume, margin, shop and rent
- A clear price strategy and walk-away position before you list
Buyer sourcing
Confidential marketing to attract local and international buyers, utilising data mining within our proprietary database. Your site is put in front of buyers already looking for exactly what you have, without ever being named publicly.
- Data mining across our proprietary database of active fuel and convenience buyers
- Direct approaches to independents, multi-site operators, fuel groups and investors
- National and international buyer reach
- Blind listings that protect staff, supplier and customer relationships
Vetting
Rigorous screening of buyers for financial strength and commercial fit. Your time is the scarcest thing in a sale, so only parties who can actually complete, and who make sense for your site and your team, reach you.
- Proof of funds and finance capability assessed before disclosure
- Operating experience and fuel supplier approval confirmed
- Commercial fit with your site, team and trading model
- Time-wasters and competitors filtered out before they see figures
Confidentiality
Execution of strict confidentiality agreements and utilisation of the latest data room technology to protect your data. Financial, supply and operational information is released deliberately, to named parties, with a record of who saw what and when.
- Confidentiality agreement signed before any detail is released
- Secure virtual data room with staged, permission-based access
- Full audit trail of documents accessed by each buyer
- You decide if and when your staff, landlord and fuel supplier are told
Negotiation & settlement
Expert negotiation of sale price and liaison with legal and accounting firms for contracts of sale and settlement procedures. We keep emotion out of a deal that often represents a lifetime of work, and we stay on it until the money lands.
- Offers tested against the market and negotiated on your behalf
- Due diligence coordinated to protect momentum and confidentiality
- Liaison with solicitors and accountants on contracts, lease assignment and supply agreement transfer
- Fuel dip, shop stocktake, settlement and a structured handover
Get your business sale ready
Selling a fuel business isn’t like selling a café; to ensure a smooth transaction and maximize your price, you must lay the proper groundwork by understanding the specific valuation levers that make your service station most attractive to buyers.
Get an independent appraisal
Know your true market value before you talk price. We benchmark fuel volumes, shop profit and rent against comparable sales, not guesswork.
Tidy up your financials
Three years of clean P&Ls, BAS, fuel volume reports and a normalised earnings figure. Add-backs on owner wages and one-offs can lift your sale price materially.
Review your fuel & branding agreement
Supply contracts, commission-agent vs retail models and branding terms all shape buyer appetite. We map what transfers and what needs re-negotiating.
Confirm your lease or freehold position
Security of tenure is a top buyer question. A strong lease (or freehold with the business) widens your buyer pool and supports a higher multiple.
Sort environmental compliance
Plan your exit & timing
Fuel volume & margin
Consistent litres-per-week and healthy fuel margins are the first thing buyers model. Trend matters as much as the number.
Shop & ancillary income
Convenience sales, food-to-go, car wash and other income diversify earnings and often carry a stronger multiple than fuel alone.
Lease & tenure
Long, assignable leases or freehold-with-business give buyers certainty and give you negotiating power.
Location & traffic
Highway exposure, catchment growth and competition all shape demand. A great position sells itself.
Supply & branding
The strength and terms of your fuel supply or franchise agreement directly affect who can buy and at what price.
Compliance & tanks
Clean environmental records, modern tanks and up-to-date certifications remove risk and protect your value.
Under management
A site that runs without the owner on the tools appeals to investors and portfolio buyers, widening your market.
Clean financials
Transparent, well-documented earnings shorten due diligence and build the buyer confidence that gets deals done.
Specialist service station brokers
Dedicated brokers who sell service stations day in, day out, with the buyer networks to match.
- VIC · Metro & Regional
Securing maximum value for service station sellers through transparency, clear communication, detailed preparation, and hands‑on support.
- QLD · National
Performance-based broker using elite negotiation skills and direct major oil relationships to drive maximum exposure, best outcome and best price.
- WA · NT · Metro & Regional
Performance-based broker using elite negotiation skills and direct major oil relationships to drive maximum exposure, best outcome and best price.
Owners who sold with Benchmark
Real outcomes from service station owners across Australia.
“Expertly managed our service station sale, navigated challenges, and kept negotiations progressing to secure the best possible outcome. Highly recommended.”
“After private buyers wasted our time, Jacob navigated complex landlord issues, kept the service station sale on track, and got the job done. Highly recommended.”
“Navigated a complex 3-way tussle with calm expertise. Impressive negotiation skills secured the sale, managing multiple solicitors and earning our legal team’s respect.”
Selling a service station FAQs
What type of service stations does Benchmark specialise in?
We cover the full breadth of the fuel and convenience market: independent operators, branded sites (including Ampol, BP, Shell, 7-Eleven, Mobil, Caltex, United, Puma and Liberty), regional roadhouses, truck stops, and fuel-plus-convenience sites. We handle both freehold and leasehold, single sites and multi-site portfolios, along with commission agencies and franchise operations. Whatever the structure of your site, we have brokers who sell that type week in, week out.
How much is my service station worth?
Value is driven by normalised earnings (fuel margin plus shop and ancillary profit), your lease or freehold position, location and the strength of your supply agreement. We provide a confidential, no-obligation appraisal that benchmarks your site against recent comparable sales rather than a rule-of-thumb multiple.
How long does it take to sell?
Can I sell just the business, or the freehold too?
What happens to my fuel supply and branding agreement?
What are my environmental obligations when selling?
Will my staff, suppliers or customers find out?
What are your fees?
Do I need to keep trading during the sale?
Ready to talk about selling?
Tell us about your site and a fuel & convenience specialist will be in touch confidentially, with no obligation.
1300 366 521
Speak to a specialist broker directly
Completely confidential
Your details are never shared without your consent
Australia-wide
Six offices across five states, national buyer reach