Established in 2007, this Gold Coast-based publishing business produces a premium lifestyle magazine every two months in print and digital formats. Covering property, travel, dining, boating, motoring, fashion, arts and culture, it serves readers across the Gold Coast, Brisbane and wider South-East Queensland, with targeted distribution into affluent residential communities.
Revenue is generated primarily through advertising, supplemented by publishing arrangements. Advertisers include businesses in property, travel, marine, automotive, hospitality and other lifestyle sectors. The regular publication schedule and established advertiser relationships provide a foundation for ongoing sales and repeat bookings.
The business operates without commercial premises, eliminating the need for a property lease or rental overheads. Magazine printing and physical distribution are outsourced to specialist suppliers, while editorial, design and bookkeeping functions are supported by experienced contractors. Cloud-based customer management, booking and accounting systems assist with day-to-day operations.
The founder remains actively involved in advertising sales, client relationships and networking. A small specialist team supports the publication cycle, with an incoming purchaser able to assume or appoint management and sales responsibilities. An agreed handover will assist with the transition of publishing workflows, supplier relationships and advertiser contacts.
The acquisition includes an established masthead, associated intellectual property, website, digital editions, editorial content library, advertiser database and operational systems, subject to the final sale agreement and relevant transfer requirements. This provides a purchaser with an established publishing platform rather than the considerable expense and time involved in launching a new publication.
While a previous contract-publishing arrangement has concluded, the underlying advertising business has demonstrated consistent customer billings across the last two financial years. A diversified advertiser base and longstanding relationships provide an existing commercial foundation from which to develop the business further.
Opportunities for growth include expanding digital and newsletter advertising, introducing additional sponsored content, securing new contract-publishing agreements and developing lifestyle partnerships. The existing publishing infrastructure also presents opportunities for integration with complementary media, marketing or publishing operations.
Offered for sale due to the founder's retirement, this opportunity may appeal to an advertising-focused owner-operator, established publisher, media group or marketing agency seeking an established lifestyle publication with an existing customer base and flexible operating structure.
Expressions of Interest are invited on a WIWO basis, with submissions closing 30 November 2026.
WHO THIS BUSINESS IS SUITED TO
An existing publication with advertisers and contracted production resources gives a buyer a platform to build on. A buyer must provide active advertising-sales oversight.
- Owner-operator with advertising sales and relationship-management experience
- Regional magazine publisher or contract-publishing operator
- Digital marketing, advertising or creative agency
- Lifestyle, events or property-focused media business
OPPORTUNITIES FOR GROWTH
- Expand paid website, newsletter and sponsored-content offerings using the existing digital platform
- Pursue further contract-publishing work based on demonstrated project experience
- Develop lifestyle/events partnerships within the established affluent SEQ audience footprint
- Improve CRM processes, repeat-booking programmes and documented sales workflows
Please ensure you have the necessary capital before expressing an interest in this business.
The image shown is for illustration purposes only and may not be an exact representation of the business.
