Sell your business with
Hair & beauty salon brokers
Hair and beauty is a specialist market. As dedicated salon sales brokers, we know how buyers value client rebooking rates, staff and stylists, stock, lease terms and goodwill, so you exit on your terms, confidentially.
The specialist choice for selling your salon
Selling a hair or beauty business is a specialist transaction, and getting it wrong costs you money and momentum. Here’s why salon owners choose Benchmark as their salon sales broker.
An established buyer network
We maintain an active, pre-qualified network of buyers specifically looking for hair and beauty businesses, so your salon is put in front of genuine, ready-to-move buyers from day one, not just listed and hoped for.
80+ years of combined specialist experience
Our salon sales brokers haven't just sold salons, they've owned and run them. That first-hand industry knowledge means sharper appraisals, smarter positioning and negotiations that protect your outcome.
Hundreds of satisfied owners
We've helped hundreds of hair and beauty business owners sell with confidence, from single-chair studios to multi-site groups, with the outcomes and testimonials to back it up.
National reach, local knowledge
Six offices across five states mean we understand local markets everywhere while still drawing on a national pool of buyers, so your salon gets maximum exposure to the right audience.
Confidential process management
Your sale is managed discreetly from first enquiry to settlement. Your staff, landlord and clients hear about it only when you choose to tell them, never before.
Positioned to maximise your price
We benchmark your salon against real comparable sales, not rules of thumb, so you go to market with a credible, defensible price that gets you what your business is actually worth.
End-to-end salon sale management
We offer an extensive end-to-end service for salon owners looking to sell. We handle the complexity, from client and booking data and lease assignment to staff transfer and buyer vetting, so you can keep running your salon until the deal is done. Follow the seven stages below.
Preparation for sale
Detailed analysis of all financials and operational metrics. Before a single buyer hears your salon is for sale, we build the evidence base a sale price has to stand on, and flag anything worth fixing while there is still time to fix it.
- Normalised earnings and add-back analysis across three years
- Client base, rebooking rate, average spend and service vs retail mix reviewed
- Lease terms, fit-out, chairs, basins and equipment confirmed
- Staff contracts, qualifications and licensing checked early
Documentation
Preparation of a detailed Appraisal and an extensive Information Memorandum (IM). Buyers of hair and beauty businesses ask the same hard questions every time. We answer them in writing, up front, so your salon reads as a well-run business rather than a set of unknowns.
- Comprehensive business Information Memorandum for qualified buyers
- Takings, client retention, retail and wage summaries presented buyer-ready
- Anonymised marketing material that never identifies your salon
Appraisal
Formal appraisals and market assessments. We benchmark your salon against real comparable salon sales rather than a rule-of-thumb multiple, so you go to market with a defensible price and know exactly where you can and cannot move.
- Market appraisal benchmarked to recent comparable hair and beauty salon sales in the area
- Sensitivity on the levers that move your multiple: rebooking rate, staff retention, retail and rent
- A clear price strategy and walk-away position before you list
Buyer sourcing
Confidential marketing to attract local, national and international buyers, utilising data mining strategies. Your salon is put in front of buyers already looking for exactly the type of business that you've built, without ever being named publicly.
- Data mining strategies targeting active hair and beauty buyers
- Direct approaches to owner-operators, senior stylists, multi-site salon groups and investors
- Local, national and international buyer reach
- Blind listings that protect staff, landlord and client relationships
Vetting
Rigorous screening of buyers for financial strength and commercial fit. Your time is the scarcest thing in a sale, so only qualified, capable parties who are the right fit for your salon and team will reach you.
- Proof of funds and finance capability assessed before disclosure
- Industry experience and relevant qualifications confirmed
- Commercial fit with your salon, team and client base
- Time-wasters and competitors filtered out before they see figures
Confidentiality
Strict confidentiality agreements and qualified information distribution help protect your business. Financial, client and operational information is released progressively to selected buyers, with confidentiality maintained throughout the sale process.
- Confidentiality agreements signed before sensitive business information is released
- Buyer enquiries vetted to help ensure only qualified parties progress
- Information memorandums and supporting documents distributed selectively to protect commercially sensitive information
- You retain control over when and how staff, landlords and clients are informed
Negotiation & settlement
Expert negotiation to achieve a successful sale, in coordinating closely with legal and accounting professionals throughout the contract and settlement process. We manage the details, navigate challenges and maintain momentum through to settlement, ensuring your interests remain at the forefront until the sale is complete.
- Offers tested against the market and negotiated on your behalf
- Due diligence coordinated to ensure momentum and confidentiality
- Liaison with solicitors and accountants on contracts, lease assignment and transfer of the booking system and client database
- Final stocktake, settlement and a structured handover to the new owner
Get your salon sale ready
To ensure a smooth salon sale and maximise your price, you must lay the proper groundwork by understanding how salons are valued and what makes them most attractive to buyers.
Get an independent appraisal
Know your true market value before you talk price. We benchmark rebooking rates, chair/room utilisation and takings against comparable salon sales, not guesswork.
Tidy up your financials
Three years of clean P&Ls, BAS and a normalised earnings figure. Add-backs on owner wages, retail stock and one-offs can lift your sale price materially.
Review your client base & booking data
Rebooking rate, average client spend and your booking-system history are what buyers scrutinise most. We help you present this data clearly and credibly.
Confirm your lease & fit-out position
Security of tenure is a top buyer question. A strong, assignable lease with your fit-out, chairs and equipment included widens your buyer pool and supports a higher multiple.
Sort staff, contracts & compliance
Employment contracts, award classifications, entitlements and any relevant licences (cosmetic injecting, laser, tattoo, beauty therapy qualifications) matter. Getting this in order early prevents nasty surprises during due diligence.
Plan your exit & timing
Decide whether you’ll stay on for a handover, sell the business outright, or bring in a working partner first. A clear exit plan keeps you in control of the outcome.
Client base & rebooking rate
A loyal, well-documented client book with a strong rebooking rate is the single biggest driver of a salon's value. Buyers pay for repeat revenue, not one-off visits.
Staff & stylist retention
A skilled team that stays on after settlement, on solid contracts, gives buyers confidence the business runs beyond the owner.
Lease & fit-out
A long, assignable lease with your fit-out, chairs, basins and equipment included gives buyers certainty and supports a higher multiple.
Location & foot traffic
Strip-shop exposure, shopping-centre footfall, parking and local competition all shape demand. A great position sells itself.
Booking system & online presence
A well-run booking platform, strong Google/social reviews and an active online presence directly affect how buyers value future revenue.
Retail & recurring revenue
Retail product sales, memberships, packages and gift vouchers diversify earnings and often carry a stronger multiple than services alone.
Compliance & licensing
Up-to-date qualifications, hygiene and infection-control compliance, and (where relevant) cosmetic injecting or laser licensing remove risk and protect your value.
Clean financials
Transparent, well-documented earnings shorten due diligence and build the buyer confidence that gets deals done.
Specialist salon sales brokers
Dedicated hair & beauty salon sales brokers who sell salons and clinics day in, day out, with the buyer networks to match.
- National
Former salon owner leveraging deep industry knowledge to deliver exceptional customer service and ensure smooth, successful business sales.
- NSW · Metro & Regional
Extensive salon industry experience driving seamless business sales through exceptional customer service and transparent, expert guidance.
Salon owners who sold with Benchmark
Real outcomes from hair and beauty business owners across Australia.
“Selling my hair salon was a very positive experience. Professional guidance and support made a significant decision feel less daunting, providing confidence from start to finish. Highly recommended.”
“The sale was smooth sailing all the way through. Exceptional relationship management with all parties made this happen and kept everyone focused, resulting in a highly successful and stress-free outcome.”
“I successfully sold a second salon through John, the only broker I trust. His immense industry insight and proven ability to get the job done ensure consistent, successful outcomes.”
Selling a hair & beauty salon: FAQs
What types of hair and beauty businesses does Benchmark specialise in?
As a dedicated salon sales broker, we cover the full breadth of the hair and beauty market: hair salons and hairdressing studios, barbershops and men’s grooming studios, beauty salons and beauty therapy clinics, day spas and wellness spas, medi-spas and cosmetic injecting clinics, laser and skin clinics, nail salons and nail bars, waxing, brow and lash studios, blow dry bars and hair extension studios, makeup studios, tanning studios, and multi-site or franchise salon groups. We handle both leasehold operations and freehold-with-business sales, single-owner salons and multi-site portfolios, from suburban strip-shop salons to CBD flagship clinics. Whatever the structure of your business, we have brokers who sell that type week in, week out.
How much is my salon worth?
Value is driven by your normalised earnings, client rebooking rate and average spend, staff and stylist retention, your lease terms and location, and any retail or recurring revenue. We provide a confidential, no-obligation appraisal that benchmarks your salon against recent comparable sales rather than a rule-of-thumb multiple.
How long does it take to sell?
Can I sell just the business, or do I need to own the premises?
What happens to my lease when I sell?
What licensing or compliance do I need to have in order?
Will my staff, suppliers or clients find out?
What are your fees?
Do I need to keep trading during the sale?
Ready to talk about selling?
Tell us about your salon and a hair & beauty specialist broker will be in touch confidentially, with no obligation.
1300 366 521
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Australia-wide
Eight offices across six states, national buyer reach