Sell your business with

Hair & beauty salon brokers

Hair and beauty is a specialist market. As dedicated salon sales brokers, we know how buyers value client rebooking rates, staff and stylists, stock, lease terms and goodwill, so you exit on your terms, confidentially.

Why sell with us

The specialist choice for selling your salon

Selling a hair or beauty business is a specialist transaction, and getting it wrong costs you money and momentum. Here’s why salon owners choose Benchmark as their salon sales broker.

An established buyer network

We maintain an active, pre-qualified network of buyers specifically looking for hair and beauty businesses, so your salon is put in front of genuine, ready-to-move buyers from day one, not just listed and hoped for.

80+ years of combined specialist experience

Our salon sales brokers haven't just sold salons, they've owned and run them. That first-hand industry knowledge means sharper appraisals, smarter positioning and negotiations that protect your outcome.

Hundreds of satisfied owners

We've helped hundreds of hair and beauty business owners sell with confidence, from single-chair studios to multi-site groups, with the outcomes and testimonials to back it up.

National reach, local knowledge

Six offices across five states mean we understand local markets everywhere while still drawing on a national pool of buyers, so your salon gets maximum exposure to the right audience.

Confidential process management

Your sale is managed discreetly from first enquiry to settlement. Your staff, landlord and clients hear about it only when you choose to tell them, never before.

Positioned to maximise your price

We benchmark your salon against real comparable sales, not rules of thumb, so you go to market with a credible, defensible price that gets you what your business is actually worth.

Our process

End-to-end salon sale management

We offer an extensive end-to-end service for salon owners looking to sell. We handle the complexity, from client and booking data and lease assignment to staff transfer and buyer vetting, so you can keep running your salon until the deal is done. Follow the seven stages below.

Stage 01

Preparation for sale

Detailed analysis of all financials and operational metrics. Before a single buyer hears your salon is for sale, we build the evidence base a sale price has to stand on, and flag anything worth fixing while there is still time to fix it.

Stage 02

Documentation

Preparation of a detailed Appraisal and an extensive Information Memorandum (IM). Buyers of hair and beauty businesses ask the same hard questions every time. We answer them in writing, up front, so your salon reads as a well-run business rather than a set of unknowns.

Stage 03

Appraisal

Formal appraisals and market assessments. We benchmark your salon against real comparable salon sales rather than a rule-of-thumb multiple, so you go to market with a defensible price and know exactly where you can and cannot move.

Stage 04

Buyer sourcing

Confidential marketing to attract local, national and international buyers, utilising data mining strategies. Your salon is put in front of buyers already looking for exactly the type of business that you've built, without ever being named publicly.

Stage 05

Vetting

Rigorous screening of buyers for financial strength and commercial fit. Your time is the scarcest thing in a sale, so only qualified, capable parties who are the right fit for your salon and team will reach you.

Stage 06

Confidentiality

Strict confidentiality agreements and qualified information distribution help protect your business. Financial, client and operational information is released progressively to selected buyers, with confidentiality maintained throughout the sale process.

Stage 07

Negotiation & settlement

Expert negotiation to achieve a successful sale, in coordinating closely with legal and accounting professionals throughout the contract and settlement process. We manage the details, navigate challenges and maintain momentum through to settlement, ensuring your interests remain at the forefront until the sale is complete.

Seller intelligence

Get your salon sale ready

To ensure a smooth salon sale and maximise your price, you must lay the proper groundwork by understanding how salons are valued and what makes them most attractive to buyers.

01

Get an independent appraisal

Know your true market value before you talk price. We benchmark rebooking rates, chair/room utilisation and takings against comparable salon sales, not guesswork.

02

Tidy up your financials

Three years of clean P&Ls, BAS and a normalised earnings figure. Add-backs on owner wages, retail stock and one-offs can lift your sale price materially.

03

Review your client base & booking data

Rebooking rate, average client spend and your booking-system history are what buyers scrutinise most. We help you present this data clearly and credibly.

04

Confirm your lease & fit-out position

Security of tenure is a top buyer question. A strong, assignable lease with your fit-out, chairs and equipment included widens your buyer pool and supports a higher multiple.

05

Sort staff, contracts & compliance

Employment contracts, award classifications, entitlements and any relevant licences (cosmetic injecting, laser, tattoo, beauty therapy qualifications) matter. Getting this in order early prevents nasty surprises during due diligence.

06

Plan your exit & timing

Decide whether you’ll stay on for a handover, sell the business outright, or bring in a working partner first. A clear exit plan keeps you in control of the outcome.

Client base & rebooking rate

A loyal, well-documented client book with a strong rebooking rate is the single biggest driver of a salon's value. Buyers pay for repeat revenue, not one-off visits.

Staff & stylist retention

A skilled team that stays on after settlement, on solid contracts, gives buyers confidence the business runs beyond the owner.

Lease & fit-out

A long, assignable lease with your fit-out, chairs, basins and equipment included gives buyers certainty and supports a higher multiple.

Location & foot traffic

Strip-shop exposure, shopping-centre footfall, parking and local competition all shape demand. A great position sells itself.

Booking system & online presence

A well-run booking platform, strong Google/social reviews and an active online presence directly affect how buyers value future revenue.

Retail & recurring revenue

Retail product sales, memberships, packages and gift vouchers diversify earnings and often carry a stronger multiple than services alone.

Compliance & licensing

Up-to-date qualifications, hygiene and infection-control compliance, and (where relevant) cosmetic injecting or laser licensing remove risk and protect your value.

Clean financials

Transparent, well-documented earnings shorten due diligence and build the buyer confidence that gets deals done.

Meet the team

Specialist salon sales brokers

Dedicated hair & beauty salon sales brokers who sell salons and clinics day in, day out, with the buyer networks to match.

John Kasapi

Former salon owner leveraging deep industry knowledge to deliver exceptional customer service and ensure smooth, successful business sales.

Melanie Cordony

Extensive salon industry experience driving seamless business sales through exceptional customer service and transparent, expert guidance.

Liane Griffin

Hair and beauty specialist leveraging salon ownership experience to deliver strategic sales guidance, personalised support and premium results.

Seller reviews

Salon owners who sold with Benchmark

Real outcomes from hair and beauty business owners across Australia.

Rated 5 out of 5

“Selling my hair salon was a very positive experience. Professional guidance and support made a significant decision feel less daunting, providing confidence from start to finish. Highly recommended.”

CS
Casey S.
Hair salon owner
Rated 5 out of 5

“The sale was smooth sailing all the way through. Exceptional relationship management with all parties made this happen and kept everyone focused, resulting in a highly successful and stress-free outcome.”

FB
Freda & Bill S.
Salon owners
Rated 5 out of 5

“I successfully sold a second salon through John, the only broker I trust. His immense industry insight and proven ability to get the job done ensure consistent, successful outcomes.”

SB
Sam B.
Salon owner
Answers for sellers

Selling a hair & beauty salon: FAQs

The questions salon and clinic owners ask us most before going to market.

As a dedicated salon sales broker, we cover the full breadth of the hair and beauty market: hair salons and hairdressing studios, barbershops and men’s grooming studios, beauty salons and beauty therapy clinics, day spas and wellness spas, medi-spas and cosmetic injecting clinics, laser and skin clinics, nail salons and nail bars, waxing, brow and lash studios, blow dry bars and hair extension studios, makeup studios, tanning studios, and multi-site or franchise salon groups. We handle both leasehold operations and freehold-with-business sales, single-owner salons and multi-site portfolios, from suburban strip-shop salons to CBD flagship clinics. Whatever the structure of your business, we have brokers who sell that type week in, week out.

Value is driven by your normalised earnings, client rebooking rate and average spend, staff and stylist retention, your lease terms and location, and any retail or recurring revenue. We provide a confidential, no-obligation appraisal that benchmarks your salon against recent comparable sales rather than a rule-of-thumb multiple.

Well-prepared salons with clean financials and a strong client base often attract offers within a few weeks, with settlement typically following in one to four months depending on finance, due diligence and any lease assignment. Preparation before listing is the single biggest factor in a fast sale.
Most salons sell as a leasehold operation, with the lease assigned to the buyer. If you own the premises, we can also sell the freehold with the business as a package, or as an investment with a lease in place. We’ll advise which structure attracts the strongest buyers for your circumstances.
Your lease usually needs to be assigned to the incoming owner, which requires landlord consent. We map exactly what’s required early on and coordinate with your landlord and solicitor so it doesn’t stall the deal.
Buyers will check staff qualifications and registrations, infection-control and hygiene compliance, chemical storage and handling, and, where relevant, cosmetic injecting, laser or other specialist licensing. Getting records in order before listing removes risk from the buyer’s view and protects your price. We’ll flag what’s worth addressing up front.
No. Confidentiality is central to how we work. Your salon is marketed without being named, every buyer signs an NDA before receiving details, and you decide if and when to tell your team. Most of our sellers announce the sale only once it’s done.
Fees are agreed up front and are typically a combination of a marketing contribution and a success commission payable on settlement. There are no hidden charges. Your broker will walk you through the full engagement before you commit to anything.
Yes, and it’s in your interest to. A salon trading consistently, with your team and client bookings in place, demonstrates the earnings buyers are paying for and keeps momentum through due diligence to settlement.
Get started

Ready to talk about selling?

Tell us about your salon and a hair & beauty specialist broker will be in touch confidentially, with no obligation.

1300 366 521

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Australia-wide

Eight offices across six states, national buyer reach

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