Sell My Business

Value My Business

Everything you need to sell your business with confidence.

We give small business owners a professional, affordable way to sell by providing expert marketing, wide exposure, giving complete control over the process. No commission. No lock-ins. Just a clear, simple path to the right buyer.

$5,000

One small flat fee

0%

Commission on sale

12

Months of exposure

100%

You keep the sale price

What we do

Professional marketing for business owners selling privately.

Selling your business privately puts you in the driver’s seat. You stay in control of who you speak to, what you share, and how the process unfolds — and because there’s no commission involved, you take home more of what your business is actually worth.

The key to a successful private sale is presenting your business professionally. Buyers need to trust what they’re looking at, and a well-crafted listing with quality supporting materials makes all the difference.

That’s exactly what we provide — all the professional marketing you need, at one simple, affordable price.

Why selling privately works well

You keep more of the sale price. No commission means the full value of your business stays with you instead of a percentage going to a third party.
You're in full control. You choose who to speak to, what to share, and when to move forward. No one understands your business better than you do.
Buyers hear it straight from you. Direct conversations build trust quickly. You can answer questions honestly and sell your story the way it deserves to be told.
You set the pace. When offers roll in, you accept the one that best suits you when you’re ready. Take the time you need to find the right buyer at the right price.
Support is available if you need it. We offer optional consultation and additional services to help you at any stage of the journey.

The Process

Simple from start to sale.

While we take care of the professional side, you can focus on the conversations. Here’s how it works from the moment you get in touch:

01

Tell us about your business

We take the time to understand what makes your business worth buying. This includes your story, your financials, your strengths, and what you’re hoping for in a buyer.

02

We create your marketing package

Our team produces a professionally written listing, ad copy that works, and a designed executive summary, providing everything a serious buyer needs to get excited and take you seriously.

03

Your listing goes live

We place your business across multiple high-traffic platforms where buyers are actively searching. Your listing stays active for 12 full months, giving you plenty of time to find the right fit.

04

You connect with buyers directly

Interested buyers reach out to you directly. You have the conversations, you answer questions, and you decide who to move forward with, completely on your terms.

The Package

Everything you need. One flat fee.

One package, one upfront price, nothing hidden. Here’s everything that’s included when you get started with Upside.

complete selling package

$5,000

One-time flat fee · 12 months of listing exposure · Zero commission when you sell · No hidden costs, ever.

Multi-Platform Listing Placement
Listed across multiple major business-for-sale websites for 12 full months, reaching thousands of active buyers
Executive Summary Document
Professionally written and designed, giving serious buyers a clear and confident picture of your business and what they're investing in
No Exclusive Agreements
You're free to pursue any buyer through any channel. There are no lock-ins, no restrictions

Professionally Written Listing
Compelling, well-crafted copy that clearly communicates your business's value and attracts the right buyers
Marketing tactics
Awareness campaign and promotion of your business through our social media platforms and Email marketing to distribution contacts.
Zero Commission on Sale
When your business sells, the full sale price goes to you. We never take a percentage.

Optional Add-On Services

Need a little extra support? We've got you.

While we take care of the professional side, you can focus on the conversations. Here’s how it works from the moment you get in touch:

Information Memorandum

A comprehensive document that gives prospective buyers a detailed picture of your business. It covers a high-level snapshot of operations, assets, financials, market position, growth opportunities, and other key aspects a buyer needs to make a confident, informed decision. Ideal for serious buyers who are ready to take the next step.

available on request

Additional Advertising Options

Want to reach and target more buyers? We can extend your exposure and target key potential buyers through direct mail distribution lists, buyer acquisition letters, or any one of a combination of tactics not directly available in your package. Talk with us and we will help you identify the best channels for your type of business and your target buyer.

available on request

Support & Consultation Services

Not sure how to handle a buyer enquiry? Want a second opinion on an offer? Our consultation service gives you access to experienced, practical guidance throughout your selling journey, so you always feel informed and in control. You’re never on your own unless you want to be.

available on request

Contract Preparation

When you’ve found your buyer and you’re ready to move forward, we can assist with the preparation of sale contracts and related documentation, or referring you to a legal professional, making sure the paperwork side of things is handled carefully and professionally so you can close with confidence.

available on request

Not Sure What You Need?

Every business sale is a little different, and we’re happy to talk through your situation. Get in touch and we’ll help you figure out exactly what combination of services will work best for you. There is no pressure, just a helpful conversation.

Understanding Your Options

Upside vs Business Broker — What should you choose?

All businesses are different and let’s face it, some business are simple, small operations which support their owners well but do not have large stock volumes, equipment holdings and revenue streams.

Upside is ideal for business owners who have an owner operator mode of operation, 0-5 staff volume, and no more than $250,000 in annual revenue.

Private selling through up or using a business broker, can both lead to great outcomes. Here is a straightforward look at what each option typically involves, so you can decide what right for your situation.

Upfront cost
Commission on sale
Control over the process
Buyer communication
Professional listing copy
Executive summary document
Exclusive agreements
Listing duration
Best suited for

Selling Privately with Upside

$5,000 inc. GST
None. You keep the full sale price
You're in full control at every step
You speak with buyers directly
Included in your package
Professionally written and designed
None. Sell any way you like, any time
12 months guaranteed
Owners who have an owner operator mode of operation, 0-5 staff volume, and no more than $250,000 in annual revenue.

Using a Business Broker

Usually an up-front admin fee up to $5,000
Typically 5–10% of the sale price
The broker manages the process for you
The broker handles all communication
Usually included
Varies by broker
Often required for a set period
Until Sold
Small, medium & large businesses, with high volume revenue stream, full time staff & management and simple to complex operations.

Common Questions

A few things people often ask us.

Do I need experience in selling a business to do this?

Not at all. We handle all the professional listing, marketing and presentation side of things. You just need to know your business, which of course you do. When buyers reach out, you’re in control of the conversation, negotiation and acceptance of offer. And if you ever want a bit of guidance along the way our consultation service is there to help.

Where will my business be listed?

Your business will be placed in four of the most highly trafficked and trusted business sale websites in Australia. They attract thousands of genuine enquires every month. I you’d like even broader reach, we also offer additional advertising options and add-ons.

Listing sites:

Benchmark Business Sales & Valuations
Seek Business
Any Business
Commercial Realestate

Is there really no commission when I sell?

Absolutely none. The $5,000 upfront fee covers everything in the package. When your business sells, at whatever price you and your buyer agree on, the full sale amount is yours. There are no fees at settlement, no percentages taken, and no surprises.

What is an executive summary and why does it matter?

An executive summary is a professionally written and designed document that gives buyers a clear, confident overview of your business — covering your operations, key financials, and what makes it a good opportunity. Having one shows buyers you’re well-prepared and serious about the sale, and it tends to attract much better quality enquiries.

What's the difference between an executive summary and an information memorandum?

The executive summary (included in your package) gives buyers a solid, professional overview to accompany your listing and is perfect for generating genuine interest and early enquiries. An information memorandum (available as an add-on) goes much deeper, providing a comprehensive picture of the business including detailed financials, operational detail, market position, and other specifics a buyer needs to make a formal offer. It’s typically shared with serious buyers later in the process.

What if I find a buyer through my own network?

That’s great — and you keep every dollar of that sale. There are no exclusive agreements, so you’re completely free to pursue any buyer you find through your own channels. Our listing runs alongside that and gives you broader exposure at the same time, with no conflict at all.

What information do I need to provide to get started?

We’ll walk you through exactly what we need once you’re on board. It’s a straightforward process. Generally, it covers some key financial figures, a description of the business and how it operates, the reason for selling, and the highlights that make it a great opportunity. Our team guides you through the whole thing.

What happens if my business doesn't sell within 12 months?

We’ll sit down with you to review you’re the listing the pricing and how the business is being positioned. Sometimes a small adjustment in how the opportunity is framed or a reconsideration of the asking price can make the world of difference. Once this done you can choose to resign again, try another way to sell or continue owning and operating your business. Keep in mind we are invested in helping you get the right outcome so, you can always have these conversations with us before your 12 months are up as well.

Ready to get your business in front of the right buyers?

One flat fee. Professional marketing that makes your business shine. Zero commission when you sell. Let’s get you started.

No exclusive agreements · No hidden fees · Zero commission on sale · 12 months listing included