Everything you need to sell your business with confidence.
We give small business owners a professional, affordable way to sell by providing expert marketing, wide exposure, giving complete control over the process. No commission. No lock-ins. Just a clear, simple path to the right buyer.
$5,000
One small flat fee
0%
Commission on sale
12
Months of exposure
100%
You keep the sale price
What we do
Professional marketing for business owners selling privately.
Selling your business privately puts you in the driver’s seat. You stay in control of who you speak to, what you share, and how the process unfolds — and because there’s no commission involved, you take home more of what your business is actually worth.
The key to a successful private sale is presenting your business professionally. Buyers need to trust what they’re looking at, and a well-crafted listing with quality supporting materials makes all the difference.
That’s exactly what we provide — all the professional marketing you need, at one simple, affordable price.
- One flat-fee package with no hidden costs
- Zero commission on your sale
- No exclusive agreements
- Talk directly with buyers, on your own terms
- Optional add-on services available any time
Why selling privately works well
- You keep more of the sale price. No commission means the full value of your business stays with you instead of a percentage going to a third party.
- You're in full control. You choose who to speak to, what to share, and when to move forward. No one understands your business better than you do.
- Buyers hear it straight from you. Direct conversations build trust quickly. You can answer questions honestly and sell your story the way it deserves to be told.
- You set the pace. When offers roll in, you accept the one that best suits you when you’re ready. Take the time you need to find the right buyer at the right price.
- Support is available if you need it. We offer optional consultation and additional services to help you at any stage of the journey.
The Process
Simple from start to sale.
While we take care of the professional side, you can focus on the conversations. Here’s how it works from the moment you get in touch:
01
Tell us about your business
We take the time to understand what makes your business worth buying. This includes your story, your financials, your strengths, and what you’re hoping for in a buyer.
02
Our team produces a professionally written listing, ad copy that works, and a designed executive summary, providing everything a serious buyer needs to get excited and take you seriously.
03
Your listing goes live
We place your business across multiple high-traffic platforms where buyers are actively searching. Your listing stays active for 12 full months, giving you plenty of time to find the right fit.
04
You connect with buyers directly
Interested buyers reach out to you directly. You have the conversations, you answer questions, and you decide who to move forward with, completely on your terms.
The Package
Everything you need. One flat fee.
One package, one upfront price, nothing hidden. Here’s everything that’s included when you get started with Upside.
$5,000
One-time flat fee · 12 months of listing exposure · Zero commission when you sell · No hidden costs, ever.
Optional Add-On Services
Need a little extra support? We've got you.
While we take care of the professional side, you can focus on the conversations. Here’s how it works from the moment you get in touch:
A comprehensive document that gives prospective buyers a detailed picture of your business. It covers a high-level snapshot of operations, assets, financials, market position, growth opportunities, and other key aspects a buyer needs to make a confident, informed decision. Ideal for serious buyers who are ready to take the next step.
Support & Consultation Services
Not sure how to handle a buyer enquiry? Want a second opinion on an offer? Our consultation service gives you access to experienced, practical guidance throughout your selling journey, so you always feel informed and in control. You’re never on your own unless you want to be.
When you’ve found your buyer and you’re ready to move forward, we can assist with the preparation of sale contracts and related documentation, or referring you to a legal professional, making sure the paperwork side of things is handled carefully and professionally so you can close with confidence.
Not Sure What You Need?
Understanding Your Options
Upside vs Business Broker — What should you choose?
All businesses are different and let’s face it, some business are simple, small operations which support their owners well but do not have large stock volumes, equipment holdings and revenue streams.
Upside is ideal for business owners who have an owner operator mode of operation, 0-5 staff volume, and no more than $250,000 in annual revenue.
Private selling through up or using a business broker, can both lead to great outcomes. Here is a straightforward look at what each option typically involves, so you can decide what right for your situation.
Selling Privately with Upside
Using a Business Broker
-
The broker handles all communication
Common Questions
A few things people often ask us.
Do I need experience in selling a business to do this?
Not at all. We handle all the professional listing, marketing and presentation side of things. You just need to know your business, which of course you do. When buyers reach out, you’re in control of the conversation, negotiation and acceptance of offer. And if you ever want a bit of guidance along the way our consultation service is there to help.
Where will my business be listed?
Your business will be placed in four of the most highly trafficked and trusted business sale websites in Australia. They attract thousands of genuine enquires every month. I you’d like even broader reach, we also offer additional advertising options and add-ons.
Listing sites:
- Benchmark Business Sales & Valuations
- Seek Business
- Any Business
- Commercial Realestate
Is there really no commission when I sell?
What is an executive summary and why does it matter?
What's the difference between an executive summary and an information memorandum?
What if I find a buyer through my own network?
What information do I need to provide to get started?
What happens if my business doesn't sell within 12 months?
Ready to get your business in front of the right buyers?
One flat fee. Professional marketing that makes your business shine. Zero commission when you sell. Let’s get you started.
No exclusive agreements · No hidden fees · Zero commission on sale · 12 months listing included